Elias Rose Boutique was born from a simple but powerful belief: art is resistance, beauty is freedom, and community is everything. Growing up surrounded by stories, colors, and cultures, our founder wanted to create more than just a boutique. She wanted to create a place where people from every background could feel welcomed, celebrated, and seen.

In many ways, ERB is personal—it’s a love letter to our roots, our identities, and the communities that shape us. By combining the elegance of Chicana art, the vibrancy of queer culture, and the surreal beauty of sci-fi fantasy, ERB blossoms as a one-of-a-kind boutique that is both imaginative and real.

At its core, ERB is about connection. Every item is part of a larger story—a story that includes you. By supporting People of Color, queer community, and people who care about others, you’re not just purchasing a product; you’re joining a movement that values inclusivity, creativity, and artistic freedom.

When you put on a pair of ERB nails, you’re not just styling your hands—you’re carrying a piece of cosmic art. When you open an Azcendia zine, you’re flipping through pages that rebel against censorship. When you unbox a Mystery Box, you’re stepping into an adventure designed to surprise, inspire, and empower.

Here, art isn’t locked in galleries. Stories aren’t kept behind closed doors. And beauty isn’t defined by rules. At ERB, everything is meant to be shared, celebrated, and reimagined.